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Spring Clean – Be Mobile

So, we’ve looked at decluttering your website, website performances and call to actions. What goodies could we possibly have left for you? Well in this blog, we’re looking at being mobile, and what that means for your business.

A bog standard website doesn’t cut it in today’s internet-obsessed world. Mobile browsing took over desktop in around 2013, with a whopping 80% of internet users owning a smart phone and one third of people world-wide using their mobiles to browse the web! Your website needs to be fully responsive so that anyone visiting can do so easily on the go. Arguably, mobile-friendly websites are more important now than desktop versions, as people are using their phones or tablets a lot more than computers to browse the web than before. If your site is not mobile-friendly, you’re likely losing revenue opportunities, businesses that don’t accept mobile payments could be losing out on a whole lot of profit.

Mobile marketing is possibly the most effective form of marketing you can do. It’s so much more personal. The majority of us have our phones on us 24/7, and are our primary means of communication, making us accessible 24/7 too! So if you’re targeting people through their mobiles whether this be through, a mobile website, an app, or on social media, you’re much more likely to attract customers. Which brings us onto our next point, most of us who own smart phones are part of some social networking platform which has dominated the world of business, and is a must in today’s modern business world. So why would you miss out on the opportunity to target people all over the world for free! Social media enables you to connect and engage with your customers, helps increase awareness of your business, which can help generate revenue by attracting new customers. So stick a couple of social media buttons leading to your business social media accounts at the top of your website, so they’re easy to find, but don’t forget to ensure they open in a new tab – the last thing you want to do is lead people away from your website. If you haven’t read our entire blog on social media, you can do so here.

Hopefully, all of the tips we have given you should have helped you to complete your spring clean, and you should now be ready for summer! Hopefully all of our tips have helped put a spring in the step of your online presence. If you need a hand planning and implementing any of the steps that we’ve recommended, we’re only a phone call away and ready to help!

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Spring Clean – Call to Action

Welcome to blog number three of how to spring clean your website! Previously we’ve talked about decluttering your website and using analytics to help you to understand your website traffic. So what’s next? In this blog, we aim to help you understand the importance of a call to action, and how to create one.

Every page on your website should be convincing your visitor to act on something, whether that be to make a call, make a direct purchase or watch a video. Your visitors aren’t thinking about what you want them to do, so put something on each page that leads them to the action you ultimately want them to take and do their thinking for them! So make sure you’re directing the user to do exactly what you want them to do, if you don’t ask you don’t get, and people aren’t mind readers!

So how do you create a great call to action? There are a number of things to bare in mind when writing your call to action, the first thing is your visitors! Think about what they want to see, what will make them call, download, or buy. You need to think about what stage of buying they will be in when they reach your content. This will make a huge difference to which call to action you need. The more relevant the call to action is to the reader, the more likely this is to turn into a sale. You need to stick to snappy language, make it short and sweet, but ensure it actively encourages them to take a journey. So this means, avoid using buttons like ‘click here’ and avoid jargon, the second your customer gets confused or bored, they will go elsewhere. Using something more exciting, like ‘Start your free trial now!’ is much more likely to be effective.

So there you have it, hopefully our advice on how to create a cracking call to action will help to liven up your emails, websites, social media, and wherever else you stick your CTA, and help to convince your customers to actually take the journey that you want them to take!

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