So, we’ve looked at decluttering your website, website performances and call to actions. What goodies could we possibly have left for you? Well in this blog, we’re looking at being mobile, and what that means for your business.
A bog standard website doesn’t cut it in today’s internet-obsessed world. Mobile browsing took over desktop in around 2013, with a whopping 80% of internet users owning a smart phone and one third of people world-wide using their mobiles to browse the web! Your website needs to be fully responsive so that anyone visiting can do so easily on the go. Arguably, mobile-friendly websites are more important now than desktop versions, as people are using their phones or tablets a lot more than computers to browse the web than before. If your site is not mobile-friendly, you’re likely losing revenue opportunities, businesses that don’t accept mobile payments could be losing out on a whole lot of profit.
Mobile marketing is possibly the most effective form of marketing you can do. It’s so much more personal. The majority of us have our phones on us 24/7, and are our primary means of communication, making us accessible 24/7 too! So if you’re targeting people through their mobiles whether this be through, a mobile website, an app, or on social media, you’re much more likely to attract customers. Which brings us onto our next point, most of us who own smart phones are part of some social networking platform which has dominated the world of business, and is a must in today’s modern business world. So why would you miss out on the opportunity to target people all over the world for free! Social media enables you to connect and engage with your customers, helps increase awareness of your business, which can help generate revenue by attracting new customers. So stick a couple of social media buttons leading to your business social media accounts at the top of your website, so they’re easy to find, but don’t forget to ensure they open in a new tab – the last thing you want to do is lead people away from your website. If you haven’t read our entire blog on social media, you can do so here.
Hopefully, all of the tips we have given you should have helped you to complete your spring clean, and you should now be ready for summer! Hopefully all of our tips have helped put a spring in the step of your online presence. If you need a hand planning and implementing any of the steps that we’ve recommended, we’re only a phone call away and ready to help!