The arrival of 2016, for most, holds the inevitable arrival of promises we make in an effort to become “better” in some way, whether it be more confident, fitter, healthier… And it shouldn’t be any different for you and your business!

MiniMe Marketing & PR Consultancy have come up with the following New Year’s resolutions to help make those positive changes your marketing strategy, that will stick with you through February and beyond!

You’re not alone in making resolutions, as hundreds and thousands of potential customers are making them with you! Your business can give them a helping hand in helping them to make and keep theirs. Some of the most popular topics for basing resolutions on are nutrition, fitness, travel and finance; creating and promoting deals, packages, or social media groups and a hashtag campaign, will enable people to achieve these goals, and can also help to keep you motivated in the New Year!

Did you find yourself falling into bad habits in 2015? Neglected social media pages, monotonous e-mail newsletters, or an out of date website perhaps? Now is the time to stop procrastinating and make the most of these essential modern marketing tools. This year should be the year that you take the time to update those profiles, be creative with content and invest in your website, as they’re often the first things your potential customers will encounter, so be ahead of the game and make the best first impression. Get your online presence shimmering and standing out to others!

2015 was a good year, but can you make 2016 bigger and better for your business? Do you want to grow your company? Focusing on improving internal marketing services, can ensure that your team are aware of your 2016 objectives and can improve communications to all stakeholders. The team that works together, grows together.

What better time to think about your company branding than the New Year? Is it in need of some TLC or a complete re-invention? Refreshing your logo, values and/or company image may be just the thing your business needs to turn heads this year, and place you firmly in the mind-set of customers old and new.

So go ahead be bold, be creative and lead the way this year by making marketing resolutions to transform your business and see you well into 2017.