As promised, we’re back with more top tips to market your business this year! If you haven’t read our last blog, we’re helping small businesses get their marketing up and running right at the beginning of the year, without dipping into their budget too much. So here’s our next lot of tips on how you can market your business this year, without breaking the bank.
Give things away It sounds crazy, but hear us out. If you give things away that are actually useful to your target market, they’re bound to come running back for more once they get a taste of your expertise. Send out a booklet with helpful hints and tips in, give out a 10% off voucher, give out food, anything! People love free stuff, so what better way to get their attention? It also shows them you’re willing to go the extra mile.
Take the time to go to networking events How many networking events have you attended in the past year? If your answer is zero, shame on you! There are so many networking events that you can attend, some for free, some for a very small cost, and it’s always worth it! Even if none of the people you meet go on to become a client, it’s getting your name out there and spreading the word of your business. Those people might tell other people, who might go on to tell other people, the possibilities are endless! So get out there, get socialising, and get your business name a hot topic! (and don’t forget your business cards!)
Or… Create your own event If you have the expertise to get bums on seats, why not create your own networking event? Prepare a presentation that will interest people, get the word out to your target market, and get other guest speakers. A lot of people will offer to speak free of charge, if it’s benefitting their own business too (so try not to invite any competitors as guest speakers!). All you need is a venue and some attendees, how difficult can it be?
Easy-peasy! Three more steps you can take to better your business for little or no cost. It’s always worth spending just a little time on marketing and spreading the word about your business. If you have any questions about anything mentioned in this blog, or would like help implementing these steps, please don’t hesitate to contact our friendly team on 01925 963 651. Alternatively, you can email us at email@example.com, and we’ll get back to you in no time!