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General Data Protection Regulation (GDPR) – What we believe you need to know from a marketing perspective

In a nutshell, (and in case you’ve heard a lot about it already) GDPR it is a new data protection regulation put in place by the ICO, that will alter how businesses and public-sector organisations will handle customer data to prevent spam, increase safe-guarding and ensure customer consent of communications. The current Data Protection Act was created in 1998 and is simply outdated with the vast increase of digital media, therefore the European General Data Protection Regulation (GDPR) was agreed upon and will come into force on 25th May 2018. It’s important to note that it will still apply in the lead up to Brexit as the UK is still a member in 2018.

 

Elizabeth Denham, the UK’s information commissioner, who oversees data protection enforcement, explains, “GDPR is a step change for data protection,” so there is no real need to worry. If your business is already compliant with the existing data protection regulations, it is just a next step for protecting customers, but it you do not comply to GDPR by May, fines can range between 2-4% of your global turnover – no matter how big or how small your business. We have compiled a list of some of the key points to be aware of from a marketing perspective, in order to be compliant by May this year and prevent those nasty fines!

 

Business cards – a thing of the past

In this digital age, you must be able to prove that the consumer has a legitimate interest and has provided consent to have their data collected and stored or to receive communications from your business therefore business card information from someone you’ve met at a networking event cannot be added to a database.

 

Opt-in, be honest

This is the end of the pre-ticked box! Tell it all, tell it fast and tell the truth. You must state clearly what you intend to send to consumers, how you will communicate with them, what you will collect from them and how long you will hold their information – honesty is the best policy and it will protect your business. However, what is most important is that the consumer must be given a way to opt-in, they can no longer receive communications without legitimate consent.

 

According to the Chartered Institute of Marketing, they advised that a typical opt-in message looks like and includes the following:

  • Link to sample of communications – “receive case studies, news, hints and tips from experts and occasional special offers with our quarterly e-newsletter *insert link to sample*”
  • Tick-box – “please send me information about services and new products from *insert company name*” and list all forms of communication that you will provide, including post (and even fax if you still use it), email, telephone, with a tick-box inserted next to each.
  • Confidentiality promise – you must reassure your customers that you will not sell their data or pass it on to third parties and promise to keep their details safe and secure. Also, let your customers know if you have cyber protection measures in place.
  • Clear opt-out – “you can change your mind at any time by emailing unsubscribe@…”
  • Full disclosure on the data held with link to privacy statement – “for further details on how your data is managed, used and stored please visit: *link to privacy statement*”

 

Accountability is key

There are six principles of processing data and they must be followed to meet compliance, data must be:

  • Processed lawfully, fairly and in a transparent manner
  • Collected for specified, explicit and legitimate purposes
  • Adequate, relevant and limited to what is necessary
  • Accurate and where necessary, kept up to date
  • Retained only for as long as necessary
  • Processed in an appropriate manner to maintain security

 

Penalties for non-compliance are harsher

Previously the maximum fine for a breach was £500,000, now under GDPR, the fines will increase under a two-tier structure; less serious incidents could result in a maximum fine of either £7.9million or 2% of your business’s global turnover, whichever is greater, and for more serious offences the new maximum fine is up to £17.9million or 4% of the turnover, whichever is greater. It’s not worth risking!

Don’t shy away from social media

So far, the safer way to communicate with clear consent is actually on social media! Followers give their consent to your communications if they actively seek out and follow your social media channels.

 

Remember the size of your business is irrelevant, GDPR is based on the sensitivity of data and how likely it could leak so don’t risk your reputation, comply with GDPR, for more information about the ICO visit www.ico.org.uk or for their guide on helping SMEs achieve compliance visit https://ico.org.uk/for-organisations/business/.  Alternatively, if this sounds like something you would like our support with when it comes to marketing, give us a call on 01925 963 651.

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How will major changes to the Facebook news feed affect your business content and reach?

Facebook CEO, Mark Zuckerberg, has recently announced that major changes are going to be implemented to the Facebook newsfeed algorithm. Content that sparks conversations among family and friends is going to be prioritised, meaning posts from businesses and brands are going to be pushed down the rankings. Facebook has acknowledged that organisations on Facebook may see the popularity of their posts decrease as a result of the changes, but is there anything you can do as a business to prevent this from happening? We take a look further…

In many ways, Facebook is trying to go back to its roots of focussing fully on the social element between family and friends – it is a social media platform after all! In his statement, Zuckerberg said “We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other“. When using the platform for personal use, this may be a welcomed change for many, but it is clear that this change is going to have a huge impact on businesses using the platform for social media marketing purposes.

Over the past few years, Facebook has increasingly become a ‘pay to play’ platform, and for businesses it may seem that this is going to be the final nail in the coffin. Any business already using Facebook to market themselves will know that organic reach is incredibly low – usually around 2% of page fans will see your content.

With this in mind, based on our experience and knowledge, we would suggest the following methods to maximise the impact as much as possible:

  • Allocate a small budget towards Facebook advertising to boost content to a wider audience and combat the decrease in reach. Businesses can boost content from as little as £1 per day on Facebook, so it needn’t break the bank.
  • Take time to look at your target audience, and make it as specific as possible. Giving credit where credit is due, Facebook have particularly sophisticated targeting when it comes to the audience you want to reach. They have built a comprehensive bank of knowledge on all users including behaviour, demographic and interest information which has enabled businesses to specifically target their ideal audience with content they are incredibly likely to enjoy. In turn, this considerably increases the ROI from Facebook campaigns.
  • Content remains king, but when it comes to Facebook, people like to see videos, images, links, hashtags, emojis and everything in between. Anything that adds value to a post will increase the likelihood of people engaging with it, and in turn, will increase the visibility of that post to a wider audience. This new update wants to see content that sparks conversation, so by including relevant links and hashtags to current topics it could give your content the boost it needs.
  • If you don’t mind mixing business with pleasure on social media, consider occasionally sharing your business posts onto your personal page; after all, friends can be referrers too!
  • Posting at relevant times, such as just before or just after the working day when many are commuting, can increases chances of interaction and lead Facebook to prioritise your post in the news feed.

 

If you need support with optimising your Facebook activity and content to combat the algorithm changes, we have a team of social media experts waiting to take your call on 01925 963 651.

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Shout it from the rooftops; how to get your news noticed

Getting your business news out there is essential to building brand awareness, whether it be locally or within your chosen industry, but it can be hard knowing where to start. First of all, there’s the actual writing of a press release and knowing what’s newsworthy, and once that’s done and dusted, you’re faced with the task of getting publications to cover it – it’s no walk in the park!

So, to make things a little easier, we have some top tips to bear in mind throughout all stages of a press release that will help you get noticed from headlines to hassling journalists…

Knowing what’s newsworthy

As a small business, you may feel that there isn’t much worth shouting about in comparison to the big stories you see online, but all you have to do is dig a little deeper and get creative. If you’ve launched a new product or service; does it do something that others in your industry or region can’t? If you’ve appointed a new Director; what are they going to bring to the business to propel you ahead of your competitors? It’s all about putting an interesting spin on things so that journalists read your news piece and feel it’s worthy of being included.

Heavenly headlines and killer content

Your headline has to have impact – it’s the first thing a journalist or any audience will read so give it some punch and make sure it grabs attention. Similarly, when it comes to the actual body of your press release, the opening sentence ideally needs to answer as many of the “five W’s” (who, what, where, why and when) as possible, whilst still delivering some excitement to drum up interest.

Clear and concise wins the race

An average press release should be around 1 side of A4 – in reality this is just a couple of paragraphs and a quote or two. It can be easy to waffle and include unnecessary sales information, but don’t forget you can include background on the business in the notes to editors, rather than cluttering the main body of text. To break things up, try using sub-headings and bullet points which make information easy to digest, particularly if you’re including figures or statistics.

Get snappy – everyone loves photos

If you include an image with your press release, it is likely to increase the chances of coverage in your chosen publications. People love to put a face to a name or see your product in action and an image can break up the bulk of text on a page. Just remember to reduce the file size if it’s too big, as it will clog up journalist’s inboxes and may even stop the email from reaching them. Why not also provide an infographic as a visual representation of your statistics?

DIY when it comes to uploading

Journalists are swamped with hundreds of emails every day asking for coverage in publications, and particularly for small businesses, to do it yourself. There are some digital publications where you can upload your own news and share it on social media, so if you don’t have time or confidence to hassle journalists then the DIY approach is the perfect solution to begin with. But, people like us are always on hand if you’re ready to really shout your success from the rooftops!

Sometimes, making the time to put all of the above steps into motion just isn’t doable as a small business, particularly when juggling staff, accounts, clients and everything in between. That’s where we come in, and quite simply, become your MiniMe. We can work with the passion and dedication of an inhouse marketing team, to write compelling news stories and boost brand awareness in your target areas. If this sounds like something you would like our support with, give us a call on 01925 963 651 to arrange a free consultation, and please do let us know if you’ve given any of our tips a go, and what the outcome was!

 

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Think outside the digital box with direct mail

We are living in an ever-digital world full of overflowing inboxes and 140-character interactions, so maybe it’s time to start thinking outside of the digital box and revert back to one of the oldest marketing methods but often most effective – direct mail. This is not to say you should ditch your PC and smartphone to go back to pen and paper, but combining both modern and traditional marketing methods is the best way to ensure you’re covering all touch points with your clients, prospects and wider audience.

Before doing so, it is essential to plan ahead and take all of the necessary steps to ensure a successful campaign, so we have compiled our top 8 elements to help generate results.

 

  1. Highlight your aims and objectives

Before doing anything, it is important to outline the aims and objectives of your campaign, simply to ensure the type of communication you’re issuing is relevant to the recipients. Ask yourself what you want to achieve, maybe you want to re-engage old customers, inform existing customers about a new service, or reach totally new clients. Whatever it is, you will be basing the entire campaign on these objectives and tailoring it towards those recipients.

 

  1. Always begin with clean, targeted data

Any direct mail campaign has to begin with good data, whether that means cleansing your existing database to ensure it is current and relevant, or purchasing a quality, targeted list of prospects from a registered provider. Unlike an e-communication, you will be spending money to post your mail, so it is essential your data is clean to prevent waste in the form of returned mail.

 

  1. Stand out from the crowd with design

Although there may be less competition in a mailbox than an inbox, it is essential that your communication stands out from the crowd. When boring white envelopes pile up that are often expected to be bills, try something different such as a vibrant envelope in your brand colours or adding a quirky sticker with your logo. Of course, your actual communication must be eye catching too, so experiment with interesting fonts, imagery, colours, and if you have the budget, bespoke printing, to grab the recipient’s attention from the offset.

 

  1. Creative copy is key

Design is important, but the actual content of your communication is what is going to hook the reader and ultimately convert sales (you may say we’re biased but it really is!). A striking headline is key to grabbing attention, and when it comes to the actual content, keep it succinct and relevant, breaking things up with bullet points, infographics or imagery every so often – readers don’t like to be overwhelmed with a bulk of text, it can be off putting and come across as time consuming to read.

 

  1. A clear call to action

Hopefully, by now the recipient of your communication has been wowed by the design and content, so now all that’s left to do is convert that interest into action. This means it is of utmost importance that you include a clear call to action. Think about where you want to lead your audience, whether you want to let your website do the talking, or would prefer them to have a friendly chat with your team, make sure it’s as clear and easy as possible for them to get there. Maybe even consider including a free gift or sample offer as a ‘no brainer’ to get in touch with you.

 

  1. Be smart with postage

One of the key ways in which direct mail communications can reach your audience is through the post, and if this is something you do on a regular basis then it’s time to think beyond stamps. Many businesses are unaware of how much they can save using a franking machine, not to mention the professional impression a frank mark can give. Our friends over at FP Mailing have over 30 years’ experience in providing franking solutions, and we can definitely vouch for them as we have had the great experience of using their services ourselves.

 

 

  1. Don’t forget to follow up

We can’t emphasise enough that follow up is key! Sometimes, you can send out the greatest direct mail campaign, but if the recipient is too busy, no matter how much they may need your services they just won’t get around to giving you a call. It is essential that you make life as easy as possible for the recipient, particularly if that will lead to results for your business, so take some time out (approx. 7-10 days after posting) to follow up the communication. You may want to do this yourself by taking a day out of your week to make some calls and document the actions from your conversations using a CRM system or a simple spreadsheet, however it may be more cost effective to outsource this service to an experienced and qualified telemarketer.

 

  1. Analyse what worked and what didn’t

Finally, just like any form of marketing, direct mail needs to be tracked, analysed and reported on in order to highlight results and discover what worked and what didn’t. This way you can be sure that each time you carry out a direct mail campaign, it will improve from the last.

 

As you can see there’s plenty to get your teeth stuck into here and carrying out an effective direct mail campaign can be time consuming – that’s where we can come in if you need us! At MiniMe Marketing, we will work with the same passion, dedication and commitment as an inhouse marketing department to deliver a bespoke and targeted service with measurable results. We can help you build brand awareness and get you in front of your target audience, from helping you to identify your objectives to sourcing data if needed, the copy, design and distribution of your communication, all the way through to follow up.

 

If you would like some advice on whether direct marketing could benefit your business, please get in touch with Rina or Olivia on 01925 963 651 and we will be more than happy to meet you for a free, 1 hour consultation.

 

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MiniMe Marketing makes shortlist at prestigious E3 Awards

Warrington based MiniMe Marketing & PR Consultancy have been selected as finalists at the ever-competitive E3 Awards, which celebrate diversity and achievement within the North-West business community.

Held annually since 2013, the E3 Awards are now in their fifth year, and MiniMe Marketing have made it to the final four in the Digital, Creative & Media Award amongst hundreds of entries. This award in particular was looking for modern, forward-looking professionals who are delivering notable commercial success, so to be selected as finalists has been a great achievement for the MiniMe team.

This year it has been highlighted by 1EM Managing Director Mubarak Chati that the quality of the nominations was outstanding, and the Nominations Panel had an extremely challenging time selecting the finalists. In addition, the total number of nominations was 18% higher than last year, with a staggering 100+ entries in the last 48 hours alone.

It has been a successful 12 months for MiniMe Marketing, from expanding their partnership with UK franchise Jasper’s Catering to work with 4 branches across the nation, to playing a key part in an extensive marketing campaign to prevent the closure of London based Club 414.

The MiniMe team will now go through an interview process before winners are announced at the E3 Business Awards Dinner, which will take place on Thursday 13th July at the Macron Stadium in Bolton.

Commenting on their success so far, Owner Rina Bharath said:

We are so pleased to have made it this far in such a prestigious North West awards, particularly in a category specific to our industry. It has been a great start to 2017 for MiniMe Marketing, especially with having a new addition to the team and we have our fingers crossed for the ceremony!”

 

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Is targeted marketing an impossible task?

Here at MiniMe Marketing we help clients maximise their reach by using methods of targeted marketing. Although some activities used are similar to that of mass marketing, we feel that targeting a specific audience helps a business to maximise how many existing and new customers they can reach. We have made a short list that can hopefully make it easier for you to reach a targeted market while still using a mass marketing approach.

It is arguable that mass marketing is impossible, due to the ever-changing world of digital technology, and previous methods becoming outdated quicker than they can be replaced. It seems to be getting more and more difficult to increase the size of your audience and reach the audience you currently have. Although the internet is probably the best place to market your company, with people checking their phone on average 157 times a day and over 40% of the world’s population using the internet, it is easy to get left in the dark if you don’t keep up with on-going online trends.

 

  • Increase exposure with social buttons – If you are active on a variety of social media platforms, you might be restricting your audience by not showing this on your website. Gain a bigger audience by advertising your activity on different social media sites in plain sight on your homepage and through live feeds.

 

  • Reduce information overload! –An information overload can result in people being more likely to forget what they’ve read. Simplistic, jargon free content is inviting to the reader and the use of images and videos alongside pieces of writing will keep people interested and possibly attract a new audience to your company.

 

  • Post new content regularly – Posting new content online not only keeps your existing audience updated, but can bring your company to the attention of new users. Consistent updates ether it’s blog posts, news or social media can result in putting your company at the top of some search engines and social media recommended menus and increase user traffic.

 

  • Make subscribing easy – Emails are a great way to keep existing clients up to date with your company, so you should make it as easy as possible for new users to subscribe to your email listing. Keep your subscription form simple and accessible.

 

  • Be geographic or sector specific – Use geographic or sector specific hashtag hours on your social media. For example, if your business is based in Manchester you can use the twitter hashtag “#ManchesterHour”. This is then browsed upon by other business owners on a Thursday between 8-9pm.

 

  • Incentivise word of mouth recommendations – Sometimes the easiest way to advertise is through your existing clientele, try offering an incentive like a discount offer for any existing customers who get a new customer to come to your business, or even just get your customers to write a testimonial that you can share.

 

It might be impossible to market your company to the entire planet, but keeping your existing audience and gaining a larger following isn’t! We hope that this short list of tips helps you market your company to its full potential, but if you need any more help with marketing, don’t hesitate to call us on 01925 693651.

 

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How to create brand identity using Instagram

What is a brand identity? Creating a brand identity isn’t the easiest task when it comes to marketing your company, however it is one of most beneficial things you can do when it comes to your online presence. One social media platform that is currently gaining thousands of new users every day is Instagram, and you can use this increased audience to your advantage if you know how to optimise it for your benefit.

Instagram is a social media platform just like Facebook or Twitter, but is directly driven by using image posts instead of text-based posts. This simplifies the posts that users can upload, and can be a refreshing change of content for both your company and audience. The vital step that people often miss, is considering a consistent theme throughout your Instagram posts. Although it seems simple, the use of consistent colour schemes, watermarks and font-base can have a huge impact on what people think when they view your posts. For example, MiniMe Marketing would create a strong brand identity by using our logo and colour scheme, or using the logo as a watermark on each image. Soon enough people will begin to recognise your posts via this theme, and eventually have an image of your company in their minds. A good example of strong brand identity through Instagram is Coca Cola; using their house colour and original font base in 90% of their posts seems like common sense, however viewers will think back to the Coca Cola posts they’ve seen anytime they see a similar colour or font.

Another valuable point of marketing through Instagram, is a set of key features that are easily accessible to all the social media’s users. Hashtags play a great part when posting on Instagram, providing users a way to describe their image as well as looking at other posts with similar content. Hashtags can be used in both informal and formal manors, you can use them to describe what is in the image, or you can upload a post with business specific hashtags, for example; #B2BHour, or #ManchesterHour. Like Twitter, a lot of users will search specific hashtags to get exactly what they are looking for, however Instagram won’t limit the number of hashtags you can add to a post, therefore you can increase the number of users your content will reach.

Instagram will also let you create a business account instead of a personal account, which is a new feature. The accounts both work in the same way when it comes to posting content, however a business account will let you add a direct link, a direct contact from the app, and even allow you to sell products directly through the platform. This will make visiting your site and contacting you directly a lot more accessible and in turn should increase the scale of your audience, in addition to any potential leads.

The idea of an image driven social media platform was introduced by Instagram, but now more and more social media sites are introducing image based content, simply because it is so easy to take photo’s whenever and wherever we are and upload them within a matter of seconds and most people prefer to look and watch rather than read!

Following these simple steps, can be a great benefit to your company’s social media presence and can eventually build up a strong brand identity. Don’t forget to use a consistent theme, app specific features, and a business account to make it as simple as possible for people to get on board with your company! We hope this blog gets you on your way to utilising Instagram for your business, but if you need any further help with social media marketing, give us a call on 01925 693651.

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How to market your business without breaking the bank

As promised, we’re back with more top tips to market your business this year! If you haven’t read our last blog, we’re helping small businesses get their marketing up and running right at the beginning of the year, without dipping into their budget too much. So here’s our next lot of tips on how you can market your business this year, without breaking the bank.

Give things away It sounds crazy, but hear us out. If you give things away that are actually useful to your target market, they’re bound to come running back for more once they get a taste of your expertise. Send out a booklet with helpful hints and tips in, give out a 10% off voucher, give out food, anything! People love free stuff, so what better way to get their attention? It also shows them you’re willing to go the extra mile.

Take the time to go to networking events How many networking events have you attended in the past year? If your answer is zero, shame on you! There are so many networking events that you can attend, some for free, some for a very small cost, and it’s always worth it! Even if none of the people you meet go on to become a client, it’s getting your name out there and spreading the word of your business. Those people might tell other people, who might go on to tell other people, the possibilities are endless! So get out there, get socialising, and get your business name a hot topic! (and don’t forget your business cards!)

Or… Create your own event If you have the expertise to get bums on seats, why not create your own networking event? Prepare a presentation that will interest people, get the word out to your target market, and get other guest speakers. A lot of people will offer to speak free of charge, if it’s benefitting their own business too (so try not to invite any competitors as guest speakers!). All you need is a venue and some attendees, how difficult can it be?

Easy-peasy! Three more steps you can take to better your business for little or no cost. It’s always worth spending just a little time on marketing and spreading the word about your business. If you have any questions about anything mentioned in this blog, or would like help implementing these steps, please don’t hesitate to contact our friendly team on 01925 963 651. Alternatively, you can email us at sayhello@minimemarketing.co.uk, and we’ll get back to you in no time!

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Digital marketing techniques you can implement in 2017 that won’t break the bank.

Many of you will be looking to better your business in some way or another in 2017. Marketing is essential to improving your business, so we’re going to help you – with a series of blogs that will help you identify ways that you can implement simple marketing techniques, without putting a hole in your pocket. So, without further ado, check out our first 3 top tips for improving your digital marketing efforts!

 

Facebook advertising

Facebook allows you to spend as little as £3 on advertising, but even with this small budget, you can reach thousands of people that match incredibly specific criteria. Unlike AdWords, Facebook ads are targeted to the users specific interests rather than words that they’re searching for, which means the target audience you have access to when you set up your criteria is really impressive. For example, you could search for people who are have pets and regularly buy online, or for users between the ages of 18-20 that are interested in health and fitness. This targeting feature is what makes Facebook advertising really worth while.

 

Blog more!

This is a great one. Why? Because it’s free! Obviously it will cost you your time, but it’s a great marketing technique that can make a big difference. You may think that writing blogs is useless, because it doesn’t get you any leads or sales, or not directly at least. But that’s where you’re wrong! Think of it this way, would you just ask a stranger off the street to marry you without knowing who they are and what they’re about? No, you get to know them first. This is very much the same way that getting to know your target audience works, or at least letting them get to know you. If you’re reaching out, and offering useful help and advice in the form of blogs, they will really get to know about your expertise, and will start to trust you, thus building in customer relationships and resulting in sales. So be that useful source of information that your target audience look to, and write with them in mind.

 

Publish posts on LinkedIn

If you’re taking our last tip into consideration, go that little step further and publish your blogs on LinkedIn as well as on your website. It’s a simple copy and paste job, but many more people will see your article this way. Each time you post a blog, your connections will get a notification that you’ve published an article, meaning more people will read it, which may just be the prompt some people need to get in touch.

 

So there you have it, 3 steps you can take now to improve your marketing techniques and overall improve business performance. Don’t forget, this is the first of more to come – so keep your eyes out for the next blog coming at the end of January with more digital marketing hints and tips, and if you need our support in implementing the above, please don’t hesitate to contact our friendly team on 01925 963 651.

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How to Create Content That Converts

If you’re working hard to produce good, useful content for your audience, you’ve got your name out there on social media and your website traffic is growing, but no one is buying your products or services, you’ve got to ask yourself – why?

Your good content is pointless if you’re not generating any leads from it. If you want to create content that’s worth your while, and actually converts, you need to know your audience, and fully engage them with your content.

The success of your business is based upon how you meet the needs of your target audience. If you can do this effectively then you will succeed, as long as you have good content. Any business strategy must start with your audience, and end with your audience, and this should be no different when you write your content. You should always bare your customers in mind. Many people who market their business make the mistake of creating content for themselves, almost. For example, we could write about the art of writing, but this would not get us any new clients, nor would it engage any existing ones. However, our clients are interested in how we can help them, and how they could grow their business; hence this blog!

Get to Know Your Audience.
But to be able to write content for your audience, you’ve got to know a sufficient amount of information about them.

  • What makes them happy?
  • What are their needs?
  • What are their values?
  • What are their preferences?

But how can you learn these things about your clients? There are a number of ways you could do this. You can look at forums relevant to your niche, create a survey on your website and invite your visitors to fill it out, attend events that are relevant to you, do anything that you can to really get to know your audience.

Build Strong Working Relationships on Social Media.
In order to ensure that your content converts, you must build a relationship with your customers on social media. Target the followers that are relevant to you, send them a message when they follow you, thank them for following you, and offer them your advice. Try to keep your relationship with your audience alive by liking their content and engaging with them regularly. You need to include social proof on social media, so include testimonials. Tell your followers how you’ve helped others with your services, and why you’re better than others businesses like yours. When you’re providing your followers with good content and advice regularly, you’re helping them out a lot, so it’s okay to ask for a sale on social media. Ensure that you always include a call to action in your content, otherwise it is not going to convert to a phone call or an email. And finally, ensure that you have a list of FAQ’s with answers to possible questions that they could ask if they do call you. Don’t be put on the spot, make sure that you’re prepared to convert your callers 24/7!

The more relevant and useful the information that your feeding through to your audience, the more engaged and hungry they will be, and more importantly, the more they will trust you. Pick interesting topics that are going to help your audience, after doing your research you should have a clear idea of what their needs are, and you need to focus on how you can fulfil them.

So there you have it, we hope that this has given you all that you need to produce better content for your clients, that actually converts. Don’t forget, be familiar, be useful, be honest. If you need any help with writing content, whether it be for emails, social media or even for your website, MiniMe Marketing can help. Get in touch today.

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