‘Tis the season to be jolly and your customers are in the mood to shop. From gifts for the family to home-ware and food, everyone wants to make their Christmas memorable by providing the best for their loved ones. So, how can you be the one to add the perfect finishing touch to your customer’s festivities?
- Yule be ahead of the game – Leaving your Christmas marketing strategy until the 1st of December could mean that your Christmas meal won’t be the only turkey you see this yuletide. Careful preparation in the months leading up to the big day will pay dividends in December, by targeting early shoppers in October and November and making the most of last minute customers.
- There’s ‘snow’ time left – For selected products or services, engage your customers with exclusive offers, adding an element of festive fun. Limited time only offers may give those indecisive December customers the help they need to make up their minds, or a ‘12 days of Christmas’ countdown, selecting an ideal gift each day, may mean few extra surprises arrive down the chimney ready to be opened on Christmas morning.
- What’s on their Christmas List? – You can help to enhance your customer’s Christmas experience, and knowing your products or services inside out will help you to match their needs at the right time. From displaying the ‘ultimate little black dress for your Christmas party’, or stocking up on celebrity chef essentials like goose fat, it will mean that your customers won’t miss out this December. Whether you offer financial services ‘helping you to save money this Christmas’ or are an interior decorator who can provide a tree decoration service, get creative this festive season and have some fun with your products.
- Deck the halls with displays and emails – From decorations and well-placed product displays to an accessible and informative website and timely e-mails, consider a range of channels to attract interest and inform customers of any Christmas deals and events.
- Be Ol’ Saint Nick – Christmas is a time for giving, so if your budget allows, maybe offer a free gift or a voucher so that your long-term customers feel valued, or try offering something complementary alongside a purchase, for example, a ‘secret’ Christmas cake recipe in exchange for purchasing ingredients or baked goods.
By keeping these points in mind this December, you can ensure that this Christmas really will be merry and bright.